The simple SMS (Short Messaging Service) has evolved, and revolutionised the way the world communicates. From personal messages to messaging for businesses, SMS is used in a variety of manners.
The power of bulk SMS was demonstrated 10 years ago when Barack Obama, as a presidential candidate used a bulk text messaging system to announce Joe Biden as his running mate. Obama famously created a 'grass roots' campaign, using bulk messaging as one of the many tools which helped him get to the Whitehouse.
Now with 15.2 million texts sent globally every minute it’s clear to see why businesses, schools, doctors, delivery companies, betting companies, the NHS and many more businesses in a variety of industries use SMS to keep consumers informed.So why has SMS flourished, particularly in the context of business?
The answer lies partly in the fact that SMS is the only app that's on every phone in the world, so no matter what phone you have or what country you are in all phones can receive an SMS.
The power of SMS is unrivalled as SMS have an open rate of 98 % with many being read within five seconds.
Unlike some marketing channels, SMS can be made personal, in fact 90% of mobile users who participated in an SMS loyalty program felt they had gained value from it.
Another unique feature of SMS is that it supports real time communication as a one & two-way communication with customers.
A business can run targeted campaigns to virtual markets or match specific customer criteria in the knowledge that SMS Marketing campaigns are opted out less than 5% of the time.
So, who uses SMS services?
- If you are a parent you will know that many schools are now messaging parents regularly about closures, parent’s evenings, attendance reminders and more.
- Many universities find that important information communicated such as timetables and inductions sent by letter or e-mail just aren’t being read but SMS text drives users to find this important information directly or via apps.
- Betting companies use SMS to improve customer retention by sending welcome messages, betting odds, competitions etc. They use tracked URL’s to drive customers to mobile website or to download an app or to confirm daily play limits.
- There is an increasing use of SMS by courier and delivery companies providing tracking and delivery information either when direct to your home or to dedicated retailer collection points. Adoption in the UK of Click & Collect services has seen Collect + SMS growth of over 800,000 messages a month.
- Retailers use SMS to alert customers to new product launches asking users to call and reserve the product and pay a deposit. In one case a mobile retailer generated revenue of £203,000 in three hours when they advertised the launch of a new mobile phone giving them over 2000% ROI.
- On line shops have a typically high abandonment rate when a customer has placed items in the on-line shopping basket and then for one reason or another decide to not make the purchase. To counter this some on-line stores, deploy texting to drive customers back to their website.
- Medical practices and the NHS use texting to keep patients informed of appointments and help reduce no turn up rates and to inform patients about Flu vaccinations or current epidemics, waiting times etc.
- Smart Insights reports that sending a simple follow-up message, “Have you read our email?” (to people who opted-in for that type of SMS) increases email open rates by 20-30 percent.
- Banks sending account balances, for large transactions or balances outside a client-designated range, and one-time password verification codes.
- Travel-related businesses send booking confirmations, reminders and status updates, follow-up offers, etc.
To find out how SMS can improve your business marketing and drive immediate customer engagement you can call us on 0161 7672540 or complete the enquiry form where you can opt in to receive information from us by SMS, Post, Phone, E-mail.
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