The simple SMS (Short Messaging Service) has evolved, and revolutionised the way the world communicates. From personal messages to messaging for businesses, SMS is used in a variety of manners.
The power of bulk SMS was demonstrated 10 years ago when Barack Obama, as a presidential candidate used a bulk text messaging system to announce Joe Biden as his running mate. Obama famously created a 'grass roots' campaign, using bulk messaging as one of the many tools which helped him get to the Whitehouse.
Now with 15.2 million texts sent globally every minute it’s clear to see why businesses, schools, doctors, delivery companies, betting companies, the NHS and many more businesses in a variety of industries use SMS to keep consumers informed.